Vitapro Fusion Leave-in Hair Treatment - Anti Frizz Heat Protection, Vitamin & Protein Enriched, Color Safe (Pack of 3)

Before the brand was established, there was a pioneer named Arthur Guidotti who had a vision and passion for all things related to hair. Back in the 1960s, he began honing his hairstyling skills in Hollywood and Beverly Hills at his salon, On Sunset, which quickly became a hub for Hollywood celebrities like Lucille Ball.

After years of working with harsh chemicals, Arthur's hands started to react, prompting him to explore creating his own line of professional hair care products when he couldn't find suitable options elsewhere. With just three employees and 12 products, the company took off, selling to studio salons at major entertainment companies like MGM, Paramount, and Fox.

Arthur's son, James, who grew up in salons and the beauty industry, was deeply influenced by his father's passion for hair care. James envisioned creating a fashion-forward company to cater to the needs of natural consumers, giving birth to Giovanni's innovative approach that offered sophistication to the natural channel. This led Giovanni to become the top-selling hair care brand in the US natural products industry for over a decade.

Today, James continues his father's legacy by pushing for innovation in hair care and constantly exploring new ideas. The brand's commitment to high-quality ingredients and performance has positioned Giovanni as a leader in bridging the gap between natural and salon-quality products since 1979.

Eco Chic Hair Care, a manufacturer rooted in invigorating hair care solutions, aims to repair dry, damaged, and color-treated hair. Their formulas are packed with botanical extracts, including Vitamin E and aloe vera, to rejuvenate and strengthen hair while creating a luxurious appearance. Eco Chic's products are cruelty-free, paraben-free, and vegan-friendly, emphasizing a commitment to using the best ingredients for high-performance results.

The brand's Vitapro Fusion Protective Moisture Treatment combines vitamins and protein to protect and smooth hair, making it stronger, healthier, and more manageable. Giovanni prides itself on using organic ingredients, being Leaping Bunny Certified, and catering to vegan-friendly products. They value their community partnerships with Eco Chic individuals who contribute positively to their world and local communities.

With a range of products like the Tea Tree Triple Treat Invigorating Shampoo, L.A. Hold Styling Gel, Direct Leave-In Conditioner, Frizz Be Gone Serum, and more, Giovanni continues to be a favorite among customers seeking top-quality, natural hair care solutions. Their dedication to balance, natural ingredients, and exceptional performance has solidified their position as a bridge between natural and salon-quality hair care for over 40 years.

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