Frizz Be Gone Shampoo - Natural Hair Smoothing Formula with Shea Butter & Sweet Almond Oil

GIOVANNI 2chic Frizz Be Gone Shampoo is a powerful cleansing formula that leaves hair looking polished, shiny, smooth, and under control without weighing it down. As the #1 selling Hair Care line in the United States Natural Products Industry, GIOVANNI was the first full-range, salon-inspired hair-care brand to hit natural product stores. However, before the brand's success, there was a visionary pioneer behind it all.

Arthur Guidotti, a hairstylist with a passion for all things hair, honed his skills in Hollywood and Beverly Hills. In the 1960s, he decided to open his own salon, On Sunset, which quickly became a hotspot on the famous Sunset Strip, frequented by Hollywood celebrities like Lucille Ball. Since 1979, GIOVANNI has upheld the Rule of Balance, committing to creating products that are pure and natural without compromising on performance.

GIOVANNI's mission is to deliver high-performance formulations in aesthetically pleasing packaging, marketed with captivating visuals and graphics. The 2chic Frizz Be Gone Shampoo is a moisturizing hair care solution that not only cleanses but also leaves hair looking polished, shiny, smooth, and under control. It helps to reduce frizz and flyaways while taming unruly locks, making it ideal for those with unmanageable hair.

Additionally, GIOVANNI's 2chic Frizz Be Gone Shampoo is 100% color-safe, nourishing hair with a blend of vitamins and antioxidants without stripping away color. The brand is committed to using organic ingredients and is Leaping Bunny Certified, ensuring that all products are cruelty-free. With sophisticated recyclable packaging, GIOVANNI embodies the concept of Eco Chic, bridging the gap between natural and salon-quality hair care since its inception. With a focus on high-performance products, GIOVANNI remains dedicated to providing the very best for their customers.

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