Smooth As Silk Xtreme Protein Hair Infusion - Deep Moisturizing Hair Mask for Coarse & Over-Processed Hair

Smooth As Silk Xtreme Protein Hair Infusion by GIOVANNI is a moisturizing treatment specifically designed for dry, damaged hair. Enriched with Shea Butter and vitamin-rich Kukui Oils, this unique formula works to smooth extreme damage, while also adding body, shine, and a smooth-as-silk finish when combed through the hair.

Founded by pioneer Arthur Guidotti, GIOVANNI was the first full-range, salon-inspired hair-care brand to be featured in natural product stores. Today, it is the top-selling Hair Care line in the United States Natural Products Industry. Guidotti, a former hairstylist in Hollywood and Beverly Hills, developed his passion for hair by working alongside industry icons such as Gene Shacove and Al Lapin. In the 1960s, he opened his own salon, On Sunset, which quickly became a popular spot frequented by Hollywood celebrities like Lucille Ball.

Since 1979, GIOVANNI has adhered to the Rule of Balance, ensuring that each product is made with the purest and most natural ingredients possible without compromising on performance. The brand is dedicated to creating high-performance formulations that are beautifully packaged and marketed with exceptional visuals.

Key features of the Smooth As Silk Xtreme Protein Hair Infusion include its ability to smooth extremely damaged and overprocessed hair, provide relief for frayed and coarse hair, and infuse deep moisture for manageable smoothness, all while being 100% color safe. Additionally, GIOVANNI products are vegan-friendly, cruelty-free, and Leaping Bunny Certified, with a commitment to using organic ingredients and eco-friendly packaging.

With a focus on bridging the gap between natural and salon-quality hair care, GIOVANNI continues to prioritize the use of the best ingredients and deliver high-performance products that cater to a wide range of hair types.

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