Hydrating Clarifying Shampoo for Over-Processed Hair - Giovanni Eco Chic 50:50 - 8.5 oz (3 Pack)

GIOVANNI Eco Chic 50:50 Balanced Hydrating-Clarifying Shampoo is designed to infuse each strand of hair with a blend of vitamins, nutrients, and proteins to enhance strength and vitality. This daily use shampoo is suitable for normal to dry hair types. GIOVANNI, the pioneer of full-range, salon-inspired hair-care brands in natural product stores, is now the best-selling Hair Care line in the United States Natural Products Industry.

Before the brand, there was Arthur Guidotti, a visionary with a passion for all things hair. Starting as a hairstylist in Hollywood and Beverly Hills, he honed his skills and eventually opened his own salon, On Sunset, in the 1960s. The salon, located on the famous Sunset Strip, attracted many Hollywood celebrities, including Lucille Ball. Since 1979, GIOVANNI has adhered to the Rule of Balance, creating products that are pure and natural without compromising on performance.

The GIOVANNI Moisturizing Cleanser is ideal for daily use, providing a hydrating blend of vitamins, nutrients, and proteins to strengthen and revitalize hair. It is formulated to protect overworked, over-processed, and color-treated hair while maintaining color and shine. With ingredients like Aloe Vera and Rosemary, this shampoo adds moisture and manageability while remaining gentle enough for daily use.

GIOVANNI's commitment to using organic ingredients and being Leaping Bunny Certified makes their products vegan-friendly and cruelty-free. Their focus on high performance and sophisticated packaging has positioned them as a leader in bridging the gap between natural and salon-quality hair care since 1979.

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