GIOVANNI Frizz Be Gone Anti-Frizz Polishing Serum - Natural Hair Smoothing Formula with Shea Butter & Sweet Almond Oil

GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum is a must-have for those looking to improve hair elasticity, silkiness, and style definition. Harnessing the power of nature, our botanical-infused products will leave you feeling amazing every day. GIOVANNI, the #1 selling Hair Care line in the United States Natural Products Industry, was the pioneer in bringing salon-inspired, full-range hair-care products to natural product stores.

Before the brand, there was a visionary named Arthur Guidotti. With a passion for all things hair, Arthur honed his skills as a hairstylist in Hollywood and Beverly Hills. In the 1960s, he opened his own salon, On Sunset, attracting many Hollywood celebrities like Lucille Ball. Since 1979, GIOVANNI has adhered to the Rule of Balance, committing to creating products that are pure and natural without compromising on performance.

Our Moisturizing Hair Care line, including the Frizz Be Gone Anti-Frizz Polishing Serum, locks in hydration, improves elasticity, and defines style. Say goodbye to frizz and flyaways with this serum that tames unmanageable hair effortlessly. Color-safe and nourishing, our serum is formulated with vitamins and antioxidants to keep your hair vibrant.

GIOVANNI Products are vegan-friendly and cruelty-free, with a commitment to using organic ingredients and Leaping Bunny Certification. Our sophisticated packaging is recyclable, aligning with our eco-friendly values. Since 1979, GIOVANNI has been blending natural ingredients with salon-quality performance, always striving to provide the best for our customers.

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