GIOVANNI Root 66 Max Volume Shampoo - Volumizing Shampoo for Fine Hair

GIOVANNI Root 66 Max Volume Shampoo is designed to increase volume in fine, limp, and lifeless hair while also cleansing and adding weightless bounce. With Horsetail Extract, a healing herb rich in nutrients and high in Silica to help maintain strong hair, this shampoo is perfect for those looking to boost volume in their hair.

Founded by Arthur Guidotti, GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores and is now the top-selling Hair Care line in the United States Natural Products Industry. Guidotti, a pioneer in the hair care industry, started his journey as a stylist in Hollywood and Beverly Hills. After working with icons like Gene Shacove and Al Lapin, he opened his own salon called On Sunset in the 1960s, which quickly became a hotspot for Hollywood celebrities like Lucille Ball.

Since 1979, GIOVANNI has been dedicated to the Rule of Balance, ensuring that each product is as pure and natural as possible without compromising on performance. The brand focuses on creating high-performance formulations packaged in aesthetically beautiful packaging with extraordinary visuals and graphics.

GIOVANNI Max Volume Shampoo provides deep hydration for fine, lifeless hair with its blend of Pro-Vitamin B5 and Horsetail Extract, which strengthens fragile hair and protects it from damage. This color-safe shampoo nourishes the hair with vitamins, antioxidants, and omega fatty acids without stripping color, making it suitable for individuals with color-treated hair.

All GIOVANNI products are vegan-friendly and cruelty-free, using organic ingredients and being Leaping Bunny Certified. The brand places a strong emphasis on eco-friendly practices, using sophisticated recyclable packaging and focusing on high-performance hair care that bridges the gap between natural and salon-quality products.

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