2chic Ultra-Luxurious Shampoo for Curly & Wavy Hair - Aloe Vera & Pro-Vitamin B5, Sulfate & Paraben Free - 24 oz

GIOVANNI 2chic Ultra-Luxurious Shampoo, powered by our exclusive Dual Calming Complex of Cherry Blossom & Rose Petals, alongside Aloe Vera and other botanicals, helps detangle hair and restore shine. GIOVANNI, the pioneering full-range, salon-inspired hair-care brand in natural product stores, is now the top-selling Hair Care line in the United States Natural Products Industry.

Before the brand, there was a visionary pioneer. Arthur Guidotti, with a passion for all things hair, honed his skills as a hairstylist in Hollywood and Beverly Hills. In the 1960s, he opened his salon, On Sunset, a popular spot on the famous Sunset Strip frequented by Hollywood celebrities like Lucille Ball.

Since 1979, GIOVANNI has adhered to the Rule of Balance, striving to create pure and natural products without compromising on performance. Each formulation is designed for optimal results and presented in visually stunning packaging.

Moisturizing and care-infused, powered by Cherry Blossom, Rose Petals, Aloe Vera, and botanicals, this shampoo detangles hair, leaving it silky soft and manageable. Ideal for curly hair, the shampoo, enriched with Botanical Extracts and Oils, smoothens tresses, adds shine, and strengthens brittle, over-processed hair.

GIOVANNI 2chic Ultra-Luxurious Shampoo is a color-safe cleanser that deeply hydrates each strand without dulling or stripping color. It is paraben-free, cruelty-free, and vegan-friendly, with organic ingredients and Leaping Bunny certification. The products are housed in sophisticated, recyclable packaging.

With a commitment to bridging the gap between natural and salon-quality hair care since 1979, GIOVANNI focuses on high performance, using the finest ingredients available.

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