GIOVANNI 2chic Ultra-Volume Shampoo - Papaya & Tangerine Formula - Weightless Control - 24 fl oz

GIOVANNI 2chic Ultra-Volume Shampoo not only builds volume into flat hair but also defines waves and beautiful curls. GIOVANNI, the #1 selling Hair Care line in the United States Natural Products Industry, was the first full-range, salon-inspired hair-care brand in natural product stores. However, before the brand existed, there was a visionary pioneer named Arthur Guidotti. Guidotti, with a deep passion for all things hair, honed his skills as a hairstylist in Hollywood and Beverly Hills. In the 1960s, he opened his own salon, On Sunset, on the bustling Sunset Strip, which attracted many Hollywood celebrities, including Lucille Ball.

Since 1979, GIOVANNI has adhered to the Rule of Balance, committed to creating products that are as pure and natural as possible without compromising on performance. Each product is crafted with the highest-performance formulations, presented in aesthetically pleasing packaging, and marketed with exceptional visuals and graphics.

GIOVANNI's 2chic Ultra-Volume Shampoo provides deep hydration with a dual volumizing complex that adds maximum body and moisture to the hair. It effectively detangles fine hair while protecting it from split ends. Additionally, this shampoo is 100% color-safe, nourishing and cleansing the hair with essential vitamins, antioxidants, and omega fatty acids without stripping away color.

GIOVANNI's products are vegan-friendly, using organic ingredients and being Leaping Bunny Certified to guarantee cruelty-free practices. The brand is committed to sustainability, opting for sophisticated recyclable packaging and striving to bridge the gap between natural and salon-quality hair care since its inception in 1979. With a focus on using the best ingredients for high-performance results, GIOVANNI continues to be a leader in the industry.

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