GIOVANNI 2chic Ultra-Luxurious Shampoo for Curly & Wavy Hair

GIOVANNI 2chic Ultra-Luxurious Shampoo is enriched with our exclusive Dual Calming Complex of Cherry Blossom & Rose Petals, Aloe Vera, and other botanicals to help detangle hair and enhance shine. GIOVANNI, the pioneering brand behind this luxurious product, was the first salon-inspired natural hair care line available in stores. Today, it holds the title of the #1 selling Hair Care line in the United States Natural Products Industry.

Before the birth of the brand, there was Arthur Guidotti, a visionary with a passion for hair. Starting as a hairstylist in Hollywood and Beverly Hills, Arthur honed his skills and later opened his own salon, On Sunset, on the famous Sunset Strip in the 1960s. The salon quickly became a popular spot frequented by Hollywood celebrities like Lucille Ball.

Since 1979, GIOVANNI has upheld the Rule of Balance, dedicated to creating products that are pure, natural, and high-performing. Each formulation is carefully crafted, ensuring exceptional quality without compromising on effectiveness. Embracing both beauty and sustainability, GIOVANNI's products are elegantly packaged and marketed with striking visuals.

Moisturizing and nourishing, GIOVANNI 2chic Ultra-Luxurious Shampoo is formulated with Cherry Blossom, Rose Petals, Aloe Vera, and other botanicals to leave hair silky soft and easy to manage. Ideal for curly hair, this shampoo strengthens and adds shine to over-processed, brittle strands.

Designed to preserve hair color, GIOVANNI 2chic Ultra-Luxurious Shampoo deeply hydrates each strand without fading or altering its color. The formula is paraben-free, cruelty-free, and vegan-friendly, using organic ingredients and being Leaping Bunny Certified. With a focus on high performance and environmental responsibility, GIOVANNI has been at the forefront of delivering natural, salon-quality hair care since its inception over 40 years ago.

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