GIOVANNI Wicked Texture Styling Pomade - Eco Chic Hair Gel, 2 Ounce (Pack of 4)

Giovanni's Wicked Texture Pomade is designed to add wicked separation to any hair style, easily washes out, and leaves your hair looking "wicked" without stripping its natural oils. It is the #1 selling hair care line in the United States Natural Products Industry.

Before Giovanni became a trusted brand, Arthur Guidotti, a pioneer in the industry, had a vision for high-quality, salon-inspired hair care products. With a background as a hairstylist in Hollywood and Beverly Hills, Arthur learned from industry icons like Gene Shacove and Al Lapin. In the 1960s, he opened his own salon, "On Sunset", which was a popular spot on the famous Sunset Strip frequented by celebrities like Lucille Ball.

Since 1979, Giovanni has followed the Rule of Balance, creating products that are pure and natural without sacrificing performance. Their commitment to high-performance formulations is reflected in their aesthetically pleasing packaging and marketing strategies.

Giovanni's Wicked Texture Pomade provides a firm hold and defined style, ideal for shaping and defining your hair while adding separation and texture. It is color-safe and enriched with ingredients like Lavender, Peppermint, and Sage. Additionally, Giovanni products are vegan, cruelty-free, sulfate-free, and paraben-free, ensuring that they are gentle on your hair while leaving it strong and beautiful.

product information: