GIOVANNI ECO CHIC Straight Fast Straightening Elixir - 2 Pack

GIOVANNI Straight Fast Straightening Elixir is a lightweight crystal-clear gel that smooths curls, relaxes waves, and helps control even the most unruly hair, adding silky shine and repelling humidity. GIOVANNI, the #1 selling Hair Care line in the United States Natural Products Industry, was the first full-range salon-inspired hair-care brand to be featured in natural product stores.

Before the brand was established, there was a pioneer named Arthur Guidotti. With a vision and passion for all things hair, Arthur began his career as a hairstylist in Hollywood and Beverly Hills. By the 1960s, he opened his own salon, On Sunset, which quickly became a popular spot on the famous Sunset Strip, frequented by Hollywood celebrities like Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has guided our commitment to creating products that are pure and natural without compromising performance. Each formulation is meticulously crafted to be of the highest quality, housed in visually stunning packaging, and promoted with extraordinary graphics.

Our Straight Fast Straightening Elixir provides deep hydration, smoothing curls and waves while adding shine and controlling frizz. Our hair conditioner helps rejuvenate hair, bringing out its natural radiance and protecting elasticity. Both products are color-safe, nourishing hair with vitamins, antioxidants, and omega fatty acids without stripping color.

GIOVANNI products are vegan-friendly and Leaping Bunny Certified, made with organic ingredients and housed in recyclable packaging. Since 1979, GIOVANNI has been a leader in bridging the gap between natural and salon-quality hair care, always prioritizing high performance and top-notch ingredients.

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