GIOVANNI ECO CHIC Frizz Be Gone Hair Serum - Smoothing Anti-Frizz Formula, Natural Ingredients, Salon Quality - 2.75 oz (3 Pack)

GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum is a revolutionary product that enhances hair elasticity, smooths tresses, and defines your unique style. This serum acts as a perfect sealant that not only locks in color but also provides extreme heat protection. GIOVANNI, the top-selling Hair Care line in the United States Natural Products Industry, was founded by Arthur Guidotti, a true pioneer in the world of hair care.

Guidotti, a former hairstylist in Hollywood and Beverly Hills, opened his own salon, On Sunset, in the 1960s. This salon became a popular spot on the Sunset Strip, frequented by celebrities like Lucille Ball. Since 1979, GIOVANNI has followed the Rule of Balance, ensuring that each product is pure and natural without compromising on performance. Our commitment to using the highest-quality ingredients is reflected in our visually stunning packaging and unique marketing strategies.

The Frizz Be Gone serum is designed to control frizz, add shine, and lock in your desired hair style. It moisturizes your curls, leaving them soft, bouncy, and well-defined. This vegan-friendly serum is 100% color-safe, enriched with vitamins and antioxidants to nourish your hair without stripping away its color. GIOVANNI products are cruelty-free and packaged in environmentally-friendly materials, embodying our commitment to eco-friendly practices.

Since 1979, GIOVANNI has been at the forefront of natural and salon-quality hair care, striving to provide the best products for our customers. Our focus on high performance, organic ingredients, and innovative formulations sets us apart in the industry. Experience the luxury of GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum and discover the perfect solution for your hair care needs.

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