GIOVANNI Wicked Texture Pomade - Styling and Smoothing Hair Product

GIOVANNI Wicked Texture Pomade brings a touch of wicked separation to any hairstyle, without stripping the natural oils from your hair. It washes out easily, leaving you with a stunning look. GIOVANNI, the #1 selling Hair Care line in the United States Natural Products Industry, was the pioneer of full-range, salon-inspired hair-care brands in natural product stores. But behind the brand stands a visionary – Arthur Guidotti, whose love for all things hair began during his time as a hairstylist in Hollywood and Beverly Hills.

In the 1960s, Arthur decided to open his own salon, On Sunset, on the famous Sunset Strip, where it became a favorite among Hollywood celebrities like Lucille Ball. Since 1979, GIOVANNI has upheld the Rule of Balance, committing to creating products that are as pure and natural as possible without compromising performance. Every GIOVANNI product is formulated with the highest standards, housed in visually appealing packaging, and marketed with exceptional visuals.

For a firm hold and defined style, GIOVANNI Wicked Texture The Definition Of Pomade is the perfect choice. This styling wax adds separation and texture to your hair, enhancing shine without stripping color. Made with ingredients like Lavender, Peppermint, and Sage, this pomade is 100% color-safe and cruelty-free, as GIOVANNI is committed to using organic ingredients and never testing on animals. Since 1979, GIOVANNI has been at the forefront of creating eco chic hair care products that bridge the gap between natural and salon-quality formulas. Each product is designed with the best ingredients for high performance and sustainability.

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