2chic Ultra-Sleek Hair Styling Gel with Brazilian Keratin & Argan Oil, 5.1 oz.

GIOVANNI's 2chic Ultra-Sleek Soft Hold Hair Styling Gel effortlessly styles your hair, leaving it sleek and glossy with the exclusive Dual Smoothing Complex of Brazilian Phyto-Keratin and Moroccan Argan Oil. As the #1 selling hair care line in the United States Natural Products Industry, GIOVANNI has a rich history as the first full-range, salon-inspired hair-care brand in natural product stores.

Before the brand existed, there was a visionary pioneer named Arthur Guidotti, whose love for all things hair led him to develop his passion as a hairstylist in Hollywood and Beverly Hills. In the 1960s, Arthur opened his own salon, On Sunset, which quickly became a favorite among Hollywood celebrities like Lucille Ball. Since 1979, GIOVANNI has followed the Rule of Balance, striving to create products that are pure, natural, and high-performing without compromising on quality.

GIOVANNI's commitment to excellence is evident in their Ultra-Sleek Soft Hold Styling Gel, which provides defined control and a soft, glossy finish. This lightweight gel smooths hair, locks in shine, and offers frizz-free manageability while protecting hair from styling heat and humidity. The formula is 100% color-safe, enriched with nourishing ingredients like Keratin, Argan Oil, Jojoba, Aloe, and Coconut.

In addition to being vegan-friendly and cruelty-free (certified by Leaping Bunny), GIOVANNI products are free of harsh chemicals like lauryl and laureth sulfate, ensuring that your hair remains strong and beautiful. With its sophisticated recyclable packaging and visually appealing marketing, GIOVANNI's Ultra-Sleek Soft Hold Styling Gel offers a lightweight, soft finish that enhances your hair's natural beauty.

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