Smooth as Silk Deep Moisture Shampoo - Apple + Aloe Extracts - 24 oz

GIOVANNI Eco Chic Smooth As Silk Deep Moisture Shampoo is a pioneer in the natural hair care industry. With a pearlized formula that sparkles in your palm, this shampoo turns your hair into a luxurious canvas. Enriched with Apple and Aloe extracts, it offers antioxidant protection for extra moisture and even silkier locks.

Before the brand, there was Arthur Guidotti, a visionary with a passion for all things hair. Starting as a Hollywood and Beverly Hills hairstylist, Arthur honed his skills and eventually opened his own salon, On Sunset, in the 1960s. Located on the famous Sunset Strip, the salon attracted celebrities like Lucille Ball.

Since 1979, GIOVANNI has been committed to the Rule of Balance – creating products that are pure and natural without compromising on performance. Our dedication to high-performance formulations, stunning packaging, and captivating visuals has made us the #1 selling Hair Care line in the United States Natural Products Industry.

This nourishing shampoo, enriched with Apple and Aloe extracts, offers antioxidant protection for enhanced moisture and softer hair. It is safe for color-treated hair and cares for the scalp to manage frizz and preserve color.

Specifically designed to hydrate and detangle dry and damaged hair, this smoothing shampoo protects against breakage and split ends. Suitable for all hair types, GIOVANNI products are vegan-friendly, cruelty-free, and come in eco-chic, recyclable packaging.

Committed to bridging the gap between natural and salon-quality hair care, GIOVANNI uses only the best ingredients to deliver high-performance results. With a focus on excellence and sustainability, GIOVANNI continues to lead the way in the world of eco-friendly hair care.

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