2chic Frizz Be Gone Conditioner - Shea Butter & Sweet Almond Oil Formula - 24 oz

GIOVANNI 2chic Frizz Be Gone Conditioner is a revolutionary product that improves hair elasticity, smooths tresses, and defines style. In the United States Natural Products Industry, GIOVANNI is recognized as the top-selling Hair Care line and was the first full-range, salon-inspired hair-care brand in natural product stores. However, the brand's success can be traced back to its founder, Arthur Guidotti, who had a deep passion for hair and a vision for creating exceptional products.

Arthur began his career as a hairstylist in Hollywood and Beverly Hills, honing his skills and eventually opening his own salon, On Sunset, in the 1960s. The salon quickly became a popular hotspot on the Sunset Strip, attracting many Hollywood celebrities, including the iconic Lucille Ball. Since 1979, GIOVANNI has been dedicated to the Rule of Balance, ensuring that each product is made with the purest and most natural ingredients without compromising on performance.

GIOVANNI's commitment to excellence is evident in the Moisturizing Hair Care line, specifically the 2chic Frizz Be Gone Conditioner, which helps reduce frizz, cleanse, and hydrate hair while enhancing elasticity. The conditioner is also color-safe, nourishing hair with a unique blend of vitamins, antioxidants, and exotic oils without causing any damage to dyed hair.

Being a vegan-friendly brand, GIOVANNI uses organic ingredients and is Leaping Bunny Certified, ensuring that its products are cruelty-free. The brand also takes pride in its Eco Chic approach, bridging the gap between natural and salon-quality hair care since its inception. With a focus on high performance and the use of the finest ingredients, GIOVANNI continues to set the standard for excellence in the hair care industry.

product information: